5 lessons we’ve learned about pitching

08 August 2017

What pitch doctors taught us at our TOA Satellite

Everything that a startup does is a pitch: from employing people and selling a product to standing on the stage. Though every founder can agree - pitching is never an easy task. Bad pitch can kill a startup – and there are many bigger obstacles that already stand in a way.

Our pitch doctor Christoph Sollich and an actor Philippe Linus Petit, in the startup world known as Pitch.Boom.Bang, say: doing a good pitch is not that hard. Here are their five tips every pitcher should keep in mind to succeed on the stage.

  1. Investors are human beings. Just like us, investors have a heart and emotions. When pitching to them, don’t only pitch to their brain. Find an emotional appeal; entertain them and raise the excitement about your company.

  2. Pitching can be learned. Start early, be prepared and learn by doing - the more pitches you do the sooner you will learn from your mistakes and get better.

  3. Audience cannot be forgotten. You think about your startup 24/7 and know every curve from A to Z. Your audience has no clue what you are talking about: explain, be precise and keep it simple. Use easy words and easy structures – it will keep you confident and make it easier for your audience to understand the idea.

  4. Every word counts. It doesn’t matter if you have 3, 5 or 7 minutes - your pitching time is always limited. Be precise, make a list of points you want to deliver and stick to them. Stage is not the place to lose the track and invent something new.

  5. Pitching is not acting. Pitching is not about pretending to be someone else, but rather being yourself. Be emotional, reveal the real side of you and show why you love your company - every entrepreneur has a reason to be passionate about his business.

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